THE SKINNY:

Creative marketing with extensive experience in new market development, brand identity and strategic communications.

PHILOSOPHY:

Good design touches people on an emotional level. It can inspire without using words. You create a mood with color, let a layout pace your message and find images that convey emotion. Sometimes it takes just one design element, one letter, one photograph- to reveal what an entire project is about.

BACKGROUND:

AMERICAN QUARTER HORSE ASSOCIATION
The goal: Develop editorial content for the monthly publication with an average circulation of 67,000 subscribers.

The experience: Reported lifestyle stories, instructional training pieces, and event coverage. Developed online event coverage and photographed more than 40 different equestrian events during each AQHA World Show. Gained extensive knowledge of publication production.

The result: Livestock Publications Council award of excellence for Instructional Story and Event Coverage.

VIAGEN, INC.
The goal: Forge strategic communications plan to create a pathway for market development.

The experience: Created branding, visuals, and talking points for a technology that had never previously been developed. Gained extensive media relations and market research experience.

The result: Launched campaign that increased equine sales, established international network of industry spokespeople, and implemented the technology into domestic and international university curriculums.

Email

...